Airlines & Business Travel & Family Travel & Low Cost Airlines & Online booking sites 2009/05/05/ 6:25
The first airline to allow “Book an option to purchase”
Whats the major difference between buying online and buying through a travel agent?
When you go online you buy what you see on the spot; i.e. instant purchase, you insert your credit card and you guarantee the price you see.
The process with the travel agent is more like a stock option - you buy an option to purchase, usually 24 hours before you need to purchase (issue ticket) actually, its best valid until same day 23:59 (its a system issue, dont ask why…)
ClickAir, the Spanish Low Cost Airline, has come up with a new feature; come online; freeze your price, and you have it for 24-72 hours. They believe this will allow users to better plan their holidays and will increase sales on ClickAir.
Moreover, I see the synergy between such a tool and social networks when you wish to plan your vacation with more friends, this is “must be” widget on facebook and others.
Alex Cruz CEO of ClickAir whom I met in person a few times is an amazing person, and he is always ahead of others - good on you mate.
